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TOURISM AND HOTEL INDUSTRY AWARENESS - February 2020

Feb 2020

Jan 12, 2021

Sushma Group Unveils First Holiday Home Project in HP

  • Real estate developer Sushma Group has ventured into Himachal by launching a residential project 'SushmaElementa'.
  • The project offers an ideal destination for holiday home in Kasauli. Spread across six acres, the project will be developed with an investment of Rs. 50 crore.

Jan 08, 2021

Building Frozen Castles at China's Harbin Ice Festival

  • The festival in Harbin, a city in China's north-east Heilongjiang province, is one of the biggest of its kind.
  • It features towering ice and snow structures, and will host activities like sledging, ice hockey, ice football, speed skating and Alpine skiing competitions.
  • With entry to China restricted due because of the coronavirus pandemic, domestic tourists are expected to make up the majority of visitors. The festival began in 1963 and was interrupted during China's Cultural Revolution, resuming again in 1985.

Jan 05, 2021

Sagarmala Seaplane Services Project

  • The Government of India is to initiate the project of Sagarmala Seaplane Services on selected routes.
  • Ministry of sports, shipping and waterways is implementing the Sagarmala Seaplane services.
  • The project aims to provide air connectivity to numerous tourist, religious, remote and unexplored locations near water bodies. This is to make the journey easier and simulate tourism on these new locations. Ultimately the project will contribute to boost the GDP of the country in the long run.
  • The seaplane services will operate under Udan, "Ude Desh Ka Aam Nagrik Scheme".

Dec 31, 2020

India Tourism Mumbai Launches Seven-Day Brand Activation Event

  • The Ministry of Tourism's Regional Office, India tourism Mumbai launched its domestic tourism marketing campaign 'Dekho Apna Desh' under the theme 'Explore Incredible India' with a successful brand activation event in Reliance Mall from 25th Dec. 2020 to 31st Dec. 2020.
  • In time when destinations in India are unlocking and with objective to woo the domestic travellers to choose their preferred destination for their upcoming holiday season and weekend holidays, mall visitors of all ages were provided travel information through promotional staff and special promotional packages prepared by local travel agents and tour operators located in Borivali, Mumbai.
  • The seven-day event was designed to capture the essence and unique atmosphere of the many holiday options that India offers including the driving holidays, weekend destinations around Mumbai.
  • The Incredible India Installation in Reliance Mall, Borivali also showcased the tourism potential of Odisha which is paired with Maharashtra under the 'Ek Bharat Shreshtha Bharat initiative of Government of India.'

Dec 29, 2020

Park Hotels Group Launches Mid-segment Brand Zone Connect

  • The Apeejay Surrendra Park Hotels Group, which runs The Park branded five-star hotels, is going aggressive on small towns with a souped down version of its three-star offering Zone and has signed up three properties for the same.
  • To be known as Zone Connect, the three-star offering targeted at small towns, will begin with around 130 keys across three properties in Coimbatore, Goa and Port Blair over the next few months.
  • Zone Connect will come as a limited service brand under the Zone by The Park portfolio and will have 55 keys in Coimbatore to begin with opening next month, 49 rooms in Goa in the first quarter and 25 rooms in Zone Connect Port Blair opening in the second quarter.
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