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Marketing GK Test - 5

Marketing Management

UGC NET

Marketing Management

Marketing GK

All about Marketing Management

(47 Posts)

By TCY Share

This discussion is intended to discuss major concepts, terms and terminologies related to marketing, reasons to opt for marketing as a specialization, profiles offered like product manager, brand manager, digital marketing manager and their tasks etc. These details will help a student decide his specialization and also prepare for placements.

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Vikas Ghori

Posted on Feb 19, 2016 10:13 AM

It is very hard to differentiate yourself from competitors because product , price are identical in B2B. Which is the factor through which you can differentiate yourself from competitors?

Discounts and offers

Price

CRM

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Rajib Kumar

In the B2B space relationship holds the key. Customers seek flexibility and openness and these are achieved through relationship alone.

In the B2B space relationship holds the key. Customers seek flexibility and openness and these are achieved through relationship alone. Please type your answer before submitting.

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Sharique

Shared from Marketing GK Test - 5 on Jan 10, 2016 1:41 AM

Short range planning is suitable for

Seasonal Purchasing

Regular advertisement

Adjustment in prices

All of these

None of these

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Sharique

Can you please explain types of plain in detail which includes short, long term plans

Can you please explain types of plain in detail which includes short, long term plans Please type your answer before submitting.

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Vivek Vishal

Shared from Marketing Management on Apr 28, 2015 8:45 PM

Which of the following is incorrect about brand extension?

Brand extension results from the concentration of efforts on a few brands.

Brand extension is necessary in order for the brand to survive.

Brand extension gives access to an accumulated image capital.

Brand extension enables the brand to break away from the mono-product.

None of these

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Vivek Vishal

Why brand extensions are important for survival. Sometimes they fail badly ...eg Colgate

Why brand extensions are important for survival. Sometimes they fail badly ...eg Colgate Please type your answer before submitting.

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Ramanpreet Kaur

Shared from UGC NET on Jul 31, 2014 3:53 PM

Which of the following factors comprises a firm's capability to serve the segment?

Price senstivity

Social trends

Competitive differentiation

Exploitable market assets

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Ramanpreet Kaur

D Please type your answer before submitting.

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Harish

Shared from Marketing Management on May 11, 2014 11:28 AM

Which of the following is not a part of PEST?

Political

Environmental

Social

Technological

None of these

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Harish

Option 2 is correct. PEST stands for Political, economical, societal, techological

Option 2 is correct. PEST stands for Political, economical, societal, techological Please type your answer before submitting.

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