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Discussion

All about Marketing Management
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Which of the following is incorrect about brand extension?

 
Brand extension results from the concentration of efforts on a few brands.
Brand extension is necessary in order for the brand to survive.
Brand extension gives access to an accumulated image capital.
Brand extension enables the brand to break away from the mono-product.
None of these

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Vivek Vishal

Why brand extensions are important for survival. Sometimes they fail badly ...eg Colgate