TOURISM AND HOTEL INDUSTRY AWARENESS - August 2026
Aug 2026
Aug 06, 2026
Ministry of Tourism partners with Netflix India for film tourism via Incredible India portal
The Ministry of Tourism partnered with Netflix India to promote film‑induced tourism through the Incredible India digital portal. A dedicated section called As Seen on Netflix was launched to showcase Indian destinations featured in Netflix films and series. The initiative allows global audiences to explore India's culture, heritage, and travel experiences via streaming‑inspired itineraries. Officials say the initiative aims to boost tourism and support India's growing creative economy by linking media content to on‑the‑ground experiences. The plan aligns with India's digital promotion strategy and cross‑industry collaboration with streaming platforms. Officials noted the partnership would highlight lesser‑known destinations, encouraging regional tourism growth and jobs across states. The collaboration is part of a broader push to integrate media, tourism, and technology sectors.
Partnership: Ministry of Tourism with Netflix India.
Feature: As Seen on Netflix section on Incredible India portal.
Goal: boost film tourism and support the creative economy.
Impact: promote lesser‑known destinations and regional growth.
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