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TOURISM AND HOTEL INDUSTRY AWARENESS - July 2026

Jul 2026

Jul 08, 2026

AP signs MoU with Explurger to deploy NiVU AI for multilingual tourism support

Andhra Pradesh Tourism Development Corporation signed a memorandum of understanding with Explurger to deploy an AI-powered multilingual tourist assistance system. Explurger’s NiVU AI will be installed at more than 100 tourist and pilgrimage destinations through QR codes. Tourists can access information in multiple languages without downloading an app or paying any fee. The system aims to enhance visitor experience, reduce language barriers, and support on-site decision-making for travellers. Officials say the initiative aligns with the state's push to leverage digital tools to boost tourism and inclusivity, while generating data-driven insights for destination management and marketing across Andhra Pradesh. The pilot will begin in the current quarter.
  • MoU between Andhra Pradesh Tourism Development Corporation and Explurger to deploy NiVU AI.
  • NiVU AI to be placed at 100+ destinations via QR codes.
  • No app download or fee required for users; multilingual information access.
  • Aims to improve visitor experience and data-driven destination insights.
  • Pilot project to commence in the current quarter.

Jul 01, 2026

Tourism Ministry-Google India MoU for digital promotion of destinations

In June 2026, the Ministry of Tourism signed an MoU with Google India to bolster digital promotion of India's tourism destinations. Google will provide travel insights, engagement data, training, content creation, and artificial intelligence support. The partnership aims to showcase lesser-known locales, improve visitor experiences, and boost domestic and international tourism. The agreement was exchanged in New Delhi in the presence of Tourism Minister Gajendra Singh Shekhawat. Officials describe the collaboration as a key element of a digital-first strategy to market India’s diverse tourism offerings and enhance tourism competitiveness globally.
  • MoU with Google India signed in June 2026
  • Digital promotion of Indian destinations
  • Includes travel insights, AI support, content creation
  • Aims to boost domestic and international tourism
  • Part of a digital-first tourism strategy
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