The 3rd Lavender Festival concluded, in Bhaderwah, Jammu and Kashmir, celebrating the region's growing role in India's Purple Revolution. Organised by CSIR-IIIM under the Aroma Mission, the two-day event highlighted the economic and social transformation lavender cultivation is bringing to remote Himalayan communities, drawing participation from over 1,200 stakeholders including farmers, scientists, investors, and policymakers.