General Awareness

PERSONS IN NEWS - January 2025

Jan 2025

Mar 11, 2025

Salman Khan Teams with GRM for Wheat Flour Campaign

GRM Overseas Limited has launched a new marketing campaign for its 10X Classic Chakki Fresh Atta, featuring Bollywood actor Salman Khan as the brand ambassador. The campaign, titled "Better Half Ki Better Choice", emphasises the product's quality, hygiene, and nutrition, positioning it as the preferred choice for households. With the tagline "10 Ka Dum", the campaign aims to promote branded packaged wheat flour over traditional unpackaged options.

Legendary Classical Singer Garimella Balakrishna Prasad Passes Away at 76

Garimella Balakrishna Prasad, the renowned classical singer and former Asthana Vidwan (court musician) of Tirumala Tirupati Devasthanams (TTD), passed away due to a heart attack at his residence in Tirupati. He was 76 years old. His demise marks the end of an era in Indian classical and devotional music, particularly in the popularisation of Annamacharya's compositions.
Balakrishna Prasad dedicated his life to the world of Carnatic, folk, and classical music. He served as an Asthana Vidwan at TTD from 1978 to 2006, a position that brought him national recognition. His extraordinary ability to compose and perform devotional music made him a revered figure among devotees of Lord Venkateswara.

Mar 10, 2025

Saina Nehwal Joins Naarica as Strategic Investor & Brand Ambassador

Badminton legend and former World No.1 Saina Nehwal ventured into the world of business by partnering with Naarica, an innovative menstrual hygiene brand. As a strategic investor and brand ambassador, Nehwal aims to promote sustainable and high-quality menstrual care solutions, making them accessible to women across India.
This collaboration is expected to drive awareness, expand market reach, and empower women through better menstrual hygiene options.

Federal Bank Signs Vidya Balan

Federal Bank made history by welcoming Bollywood powerhouse Vidya Balan as its first-ever brand ambassador. This move sets progressive growth narratives for Banking in India.
Vidya, who is known for breaking stereotypes and choosing substance over glamour, brings authenticity that resonates with modern Indian consumers.
The bank's bold ambassador choice may just be the perfect formula for standing out in India's crowded banking landscape.

Mar 07, 2025

Zerodha Founder Nithin Kamath Named EY Entrepreneur of the Year 2024

Nithin Kamath, Founder and CEO of Zerodha, was named the EY Entrepreneur of the Year (EOY) 2024. A 10-member jury recognised his innovative low-margin, high-volume brokerage model that reshaped the industry. A self-made entrepreneur, Kamath built Zerodha into a billion-dollar company without external funding.
He actively backs fintech and climate-focused start-ups and supports social initiatives. Kamath will now represent India at the EY World Entrepreneur of the Year (WEOY) in Monte Carlo in June 2025.
Winners across various categories include:
Consumer Products & Retail: Pradeep Rathod, CMD, Cello World
Services: Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip
Lifesciences & Healthcare: Himanshu Baid, MD & CEO, Poly Medicure
Manufacturing: Meher Pudumjee, Chairperson, Thermax
Real Estate & Infrastructure: Pirojsha Godrej, Executive Chairman, Godrej Properties
Start-up: Kamesh Goyal, Founder & Chairman, Go Digit General Insurance
Business Transformation: Sameer Nigam, Co-Founder & CEO, PhonePe
Entrepreneurial CEO: Dr. Anish Shah, MD & CEO, Mahindra Group

Mar 04, 2025

Levi's Appoints Diljit Dosanjh as Global Ambassador

Levi's, the globally renowned denim brand, appointed Diljit Dosanjh as its global ambassador, making him the first Punjabi artist to join the brand's creative community. This collaboration marks a significant moment in merging music, fashion, and culture, further strengthening Levi's brand identity in India and worldwide.

Mar 03, 2025

Veteran Artist Himmat Shah Passes Away

Renowned artist Himmat Shah died at the age of 92.
Shah studied under artist-educator Jagubhai Shah at Gharshala in Gujarat. He went on to study at MS University, Baroda, but he didn't complete his diploma on account of the requirements of a Central ministry scholarship. He also received a French government scholarship in 1967 on the recommendation of poet-diplomat Octavio Paz.

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