Alia Bhatt Becomes Global Brand Ambassador for Levi's
In a move that blends global fashion influence with cultural resonance, Levi's has announced Bollywood star Alia Bhatt as its new global brand ambassador. This collaboration is not just about celebrity endorsement but marks a strategic shift in denim fashion, reflecting how younger generations want to express themselves through style-led and comfort-first fits.
Sep 07, 2025
Skechers Signs Mohammed Siraj as Brand Ambassador
In a strategic move to strengthen its foothold in India's rapidly expanding cricket footwear market, global sportswear brand Skechers has signed Indian fast bowler Mohammed Siraj as its newest brand ambassador.
This endorsement not only marks Skechers' continued push into Indian cricket but also adds another high-profile athlete to its growing roster.
Siraj, known for his aggressive pace and consistency, especially in red-ball cricket, will now be seen sporting Skechers cricket footwear and participating in the brand's performance and lifestyle campaigns.
Sep 06, 2025
Italian Fashion Icon Giorgio Armani Dies at 91
The world of fashion is mourning the loss of one of its most influential and iconic figures—Giorgio Armani, the Italian designer who redefined modern elegance, passed away at the age of 91.
He is globally known as "Re Giorgio" (King Giorgio), Armani leaves behind a legacy that transcended fashion, symbolizing timeless style, precision tailoring, and visionary business leadership.
Sep 05, 2025
Kerala's First Woman Forensic Surgeon Dr. Sherly Vasu Passes Away
Dr. Sherly Vasu, Kerala's first woman forensic surgeon and renowned scholar in forensic medicine, died at the age of 68.
In a career spanning 35 years in Kerala's medical education sector, Dr Sherly had conducted more than 20,000 autopsies.
After retiring as head of forensic medicine at Thrissur government medical college in 2016, Sherly has been serving as the head of forensic medicine at a private medical college KMCT in Kozhikode.
Sep 04, 2025
IIT Madras Professor Mitesh Khapra in TIME's List of 100 most Influential People
Mitesh Khapra, an associate professor at IIT Madras, featured in TIME magazine's prestigious 2025 list of the 100 most influential people in artificial intelligence (AI). Sharing recognition with global names like Elon Musk and Sam Altman, Khapra was honoured for his research in natural language processing and machine learning, particularly focused on Indian languages.