Sachin Tendulkar Now 'Smile Ambassador' for Maharashtra Govt
The Maharashtra government named cricket great Sachin Tendulkar as Maharashtra's 'Smile Ambassador' under the state's 'Swachh Mukh Abhiyan' to spread awareness about oral health and hygiene across the state. The batting legend will be the face of the state medical education and drug department's Swachh Mukh Abhiyan (SMA) and has offered his association free of cost, and for the entire duration the government wishes to run the programme.
The SMA campaign has been conceptualised in association with the Indian Dental Association (IDA) in order to promote oral hygiene. The SMA aims to educate people about the importance of good oral hygiene by spreading awareness about the same.
The IDA is hoping that this campaign is able to lead India to optimal oral health and pave the way for a new model of oral health care.