TOURISM AND HOTEL INDUSTRY AWARENESS - September 2022
Sep 2022
Sep 01, 2022
Thailand Looks to Indian Weddings to Boost Tourism Revenue
Thailand hopes to boost its tourism revenue to between 600 billion-700 billion baht ($16 billion-$19 billion) by year-end, by targeting high-spending groups like Indian wedding parties and honeymooners.
Famous for its white-sand beaches and nightlife, Thailand hopes to tap into "pent-up demand" from the multi-billion dollar Indian wedding industry.
Foreign tourism revenue from January to Aug. 28 came in at 186 billion baht from 4.2 million visitors, and 10 million arrivals are expected for the full year.
The Southeast Asian country relies heavily on tourism as a driver of economic growth.