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TOURISM AND HOTEL INDUSTRY AWARENESS - September 2022

Sep 2022

Sep 01, 2022

Thailand Looks to Indian Weddings to Boost Tourism Revenue

  • Thailand hopes to boost its tourism revenue to between 600 billion-700 billion baht ($16 billion-$19 billion) by year-end, by targeting high-spending groups like Indian wedding parties and honeymooners.
  • Famous for its white-sand beaches and nightlife, Thailand hopes to tap into "pent-up demand" from the multi-billion dollar Indian wedding industry.
  • Foreign tourism revenue from January to Aug. 28 came in at 186 billion baht from 4.2 million visitors, and 10 million arrivals are expected for the full year.
  • The Southeast Asian country relies heavily on tourism as a driver of economic growth.
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