General Awareness

TOURISM AND HOTEL INDUSTRY AWARENESS - February 2020

Feb 2020

Dec 23, 2021

Akasa Air Unveils Brand Entity with 'Rising A' Symbol

Ace investor Rakesh Jhunjhunwala-backed airline Akasa Air unveiled its brand identity with a 'Rising A' symbol and tagline, 'It's Your Sky.
'It's Your Sky' is the brand's promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic or cultural backgrounds.

Nov 29, 2021

Kerala Tourism Launches STREET Project for Experiential Tourism

In a pioneering initiative to take tourism deep into the state's interiors and rural hinterland, Kerala Tourism launched the 'STREET' project in select spots in seven districts, which would help visitors experience the diversity of offerings in these locales.
The project, conceived by the Responsible Tourism Mission, is inspired by the 'Tourism for Inclusive Growth' slogan of The United Nations World Tourism Organization (UNWTO. The STREET is an acronym for Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism hubs. Green street, cultural street, village life experience street, experiential tourism street, agri-tourism street, water street and art street are the themes that have been planned as part of the project.

Nov 24, 2021

Railways to Begin Third Segment of Trains for Tourism, Bharat Gaurav Trains

Minister Ashwini Vaishnaw said that after freight and passenger segments, the railways is set to begin a third segment dedicated to the tourism sector and launch a set of around 190 theme-based trains called Bharat Gaurav trains.
These trains could be run both by the private sector as well as the IRCTC.

Nov 18, 2021

Pochampally Makes it to List of Best Tourism Villages in the World

Pochampally village from Telangana was selected as one of the Best Tourism Villages by the United Nations World Tourism Organisation (UNWTO). The prestigious award will be presented during the 24th session of the UNWTO General Assembly on December 2, 2021 in Madrid, Spain. In July early this year, Ramappa Temple from Mulugu district bagged the UNESCO's 'World Heritage Site' tag.
Pochampally, which is 50 km from Hyderabad, is a town in Yadadri district. It is popularly known as the 'Silk city of India' for the exquisite sarees that are woven through a unique style called Ikat.
This style, Pochampally Ikat, received a Geographical Indicator (GI Status) in 2004. Ikat involves the process of wrapping (or tying) and dyeing sections of bundled yarn to a predetermined colour pattern before they are woven. The dye penetrates into exposed sections while the wrapped section remains undyed. This pattern formed by the yarn in this process is woven into fabric.

Nov 15, 2021

Bhadrachalam Added as a Destination in IRCTC's Ramayana Circuit Train

Bhadrachalam in Telangana was added as a destination in the IRCTC's Ramayana Circuit train. Union Minister for Culture and Tourism G. Kishan Reddy has expressed his gratitude to Prime Minister Narendra Modi for the inclusion of Bhadrachalam as one of the destinations in the Ramayana Circuit of the Pilgrim Special Train. Bhadrachalam is home to Sree Sita Ramachandra Swamy temple.
The aim of the Ramayana Yatra Train is to connect all the important locations of Lord Rama's journey during his lifetime, the inclusion of Bhadrachalam Road Station will complete the Ramayana Circuit.

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