General Awareness

TOURISM AND HOTEL INDUSTRY AWARENESS - March 2019

Mar 2019

Jan 08, 2021

Building Frozen Castles at China's Harbin Ice Festival

The festival in Harbin, a city in China's north-east Heilongjiang province, is one of the biggest of its kind.
It features towering ice and snow structures, and will host activities like sledging, ice hockey, ice football, speed skating and Alpine skiing competitions.
With entry to China restricted due because of the coronavirus pandemic, domestic tourists are expected to make up the majority of visitors. The festival began in 1963 and was interrupted during China's Cultural Revolution, resuming again in 1985.

Jan 05, 2021

Sagarmala Seaplane Services Project

The Government of India is to initiate the project of Sagarmala Seaplane Services on selected routes.
Ministry of sports, shipping and waterways is implementing the Sagarmala Seaplane services.
The project aims to provide air connectivity to numerous tourist, religious, remote and unexplored locations near water bodies. This is to make the journey easier and simulate tourism on these new locations. Ultimately the project will contribute to boost the GDP of the country in the long run.
The seaplane services will operate under Udan, "Ude Desh Ka Aam Nagrik Scheme".

Dec 31, 2020

India Tourism Mumbai Launches Seven-Day Brand Activation Event

The Ministry of Tourism's Regional Office, India tourism Mumbai launched its domestic tourism marketing campaign 'Dekho Apna Desh' under the theme 'Explore Incredible India' with a successful brand activation event in Reliance Mall from 25th Dec. 2020 to 31st Dec. 2020.
In time when destinations in India are unlocking and with objective to woo the domestic travellers to choose their preferred destination for their upcoming holiday season and weekend holidays, mall visitors of all ages were provided travel information through promotional staff and special promotional packages prepared by local travel agents and tour operators located in Borivali, Mumbai.
The seven-day event was designed to capture the essence and unique atmosphere of the many holiday options that India offers including the driving holidays, weekend destinations around Mumbai.
The Incredible India Installation in Reliance Mall, Borivali also showcased the tourism potential of Odisha which is paired with Maharashtra under the 'Ek Bharat Shreshtha Bharat initiative of Government of India.'

Dec 29, 2020

Park Hotels Group Launches Mid-segment Brand Zone Connect

The Apeejay Surrendra Park Hotels Group, which runs The Park branded five-star hotels, is going aggressive on small towns with a souped down version of its three-star offering Zone and has signed up three properties for the same.
To be known as Zone Connect, the three-star offering targeted at small towns, will begin with around 130 keys across three properties in Coimbatore, Goa and Port Blair over the next few months.
Zone Connect will come as a limited service brand under the Zone by The Park portfolio and will have 55 keys in Coimbatore to begin with opening next month, 49 rooms in Goa in the first quarter and 25 rooms in Zone Connect Port Blair opening in the second quarter.

Dec 28, 2020

Rahim's Tomb Re-opens after 6 Years

After his death in 1627 Abdur Rahim was buried right next to his wife's tomb situated in Delhi just like Emperor Shah Jahan was buried next to the tomb of Mumtaz Mahal in Agra. At one end of the spectrum, the Taj Mahal became the most sought after tourist destination in the country while on the other hand, Abdur Rahim's tomb remained unknown and of interest only to students and history enthusiasts.
Rahim's tomb came into limelight six years back when the InterGlobe Foundation in association with the Aga Khan Trust for Culture (AKTC) decided to support the conservation of Rahim's mausoleum.
The monument after remaining close for about six years has been re-opened for tourists after the six-year long restoration work which arguably is the largest restoration work undertaken for any monument in the country.

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