General Awareness

TOURISM AND HOTEL INDUSTRY AWARENESS - February 2019

Feb 2019

Dec 31, 2020

India Tourism Mumbai Launches Seven-Day Brand Activation Event

The Ministry of Tourism's Regional Office, India tourism Mumbai launched its domestic tourism marketing campaign 'Dekho Apna Desh' under the theme 'Explore Incredible India' with a successful brand activation event in Reliance Mall from 25th Dec. 2020 to 31st Dec. 2020.
In time when destinations in India are unlocking and with objective to woo the domestic travellers to choose their preferred destination for their upcoming holiday season and weekend holidays, mall visitors of all ages were provided travel information through promotional staff and special promotional packages prepared by local travel agents and tour operators located in Borivali, Mumbai.
The seven-day event was designed to capture the essence and unique atmosphere of the many holiday options that India offers including the driving holidays, weekend destinations around Mumbai.
The Incredible India Installation in Reliance Mall, Borivali also showcased the tourism potential of Odisha which is paired with Maharashtra under the 'Ek Bharat Shreshtha Bharat initiative of Government of India.'

Dec 29, 2020

Park Hotels Group Launches Mid-segment Brand Zone Connect

The Apeejay Surrendra Park Hotels Group, which runs The Park branded five-star hotels, is going aggressive on small towns with a souped down version of its three-star offering Zone and has signed up three properties for the same.
To be known as Zone Connect, the three-star offering targeted at small towns, will begin with around 130 keys across three properties in Coimbatore, Goa and Port Blair over the next few months.
Zone Connect will come as a limited service brand under the Zone by The Park portfolio and will have 55 keys in Coimbatore to begin with opening next month, 49 rooms in Goa in the first quarter and 25 rooms in Zone Connect Port Blair opening in the second quarter.

Dec 28, 2020

Rahim's Tomb Re-opens after 6 Years

After his death in 1627 Abdur Rahim was buried right next to his wife's tomb situated in Delhi just like Emperor Shah Jahan was buried next to the tomb of Mumtaz Mahal in Agra. At one end of the spectrum, the Taj Mahal became the most sought after tourist destination in the country while on the other hand, Abdur Rahim's tomb remained unknown and of interest only to students and history enthusiasts.
Rahim's tomb came into limelight six years back when the InterGlobe Foundation in association with the Aga Khan Trust for Culture (AKTC) decided to support the conservation of Rahim's mausoleum.
The monument after remaining close for about six years has been re-opened for tourists after the six-year long restoration work which arguably is the largest restoration work undertaken for any monument in the country.

Dec 26, 2020

India's First Tiger Reserve Hot Air Balloon Safari in MP

The country's first hot air balloon wildlife safari in a tiger reserve was launched in the world famous Bandhavgarh Tiger Reserve by Madhya Pradesh Forest Minister Vijay Shah.
The activity would be restricted to the buffer area and people could watch tigers, leopards, Indian sloth bear and other wild animals from a height.
Shah said that the state was planning to introduce this service in Pench, Kanha and Panna tiger reserves as well.
The service is being operated by Jaipur-based Sky Waltz and company official Jai Thakur said it was hoping for a good response from tourists.

Dec 21, 2020

Bihar CM's Dream Project 'Glass Floor Bridge' at Rajgir to Open in March

Bihar Chief Minister Nitish Kumar inspected the 'nature safari' work at the tourist's hotspot Rajgir and asked officials to complete the 'glass floor bridge' (skywalk) there by March next year. He also inspected zip line, zip bike and main camp area of the nature safari during his visit.
CM Nitish directed officials to take the help of protective experts for better upkeep of the venue.
The construction work of 'nature safari' in Bihar's Rajgir is almost complete. This nature park is considered as the dream project of Bihar CM Nitish Kumar.

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