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Discussion

All about Marketing Management
(22)

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It is very hard to differentiate yourself from competitors because product , price are identical in B2B. Which is the factor through which you can differentiate yourself from competitors?

 
Discounts and offers
Price
CRM

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Please type your answer before submitting.
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Rajib Kumar

In the B2B space relationship holds the key. Customers seek flexibility and openness and these are achieved through relationship alone.

Palak Sharma

I think CRM will be the correct answer.