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For each blank, select one entry from the corresponding column of choices. Fill all blanks in the way that best completes the text.

There is no substitute for managers' instincts, imagination and personal knowledge of the market. It should be the (i)____________ of corporate strategy. Only in that context can (ii)_____________ like customer satisfaction indices, market-share data, and benchmarking results become servants rather than masters. And only with market-focused leadership can companies continuously and quickly (iii)______________ themselves to meet new market needs.

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