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What not to do
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Push, Pull and Profile are the 3 P's in an organisations marketing communications strategy.
A Push strategy promotes a product to retailers/distributors in order to force the product down into the distribution channel.
A Pull strategy involves communicating with the end customer or consumer to attract them to the retailer/distributor in order to purchase the product. The strategy used to satisfy an organisation's corporate promotional goals are developed through what is referred to as a
Profile strategy. This third component of an overall communication strategy is all about satisfying the needs of the stakeholders.
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KINDLY EXPLAIN QUESTION NO. 38