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Posted on Jan 02, 2015 11:51 AM

135. The memorandum by the managing director states that the creation of a larger theater would lead to potential increase in ticket sales. He also builds on his case by proposing to screen the plays which have done well in bigger cities and also hiring a new director from Adlib Theater company, who has contributed significantly in the past.

The argument suffers with many flaws. Firstly the size of a theater would not guarantee an increase in ticket sales. This would be dependent on external factors. Secondly, the argument supports screening of plays which have done well in larger cities but is silent about the place where the theater is located. Thirdly, the managing director is positive about hiring a new director who has been successful in her career in another company, but the same may or may not hold true in the current scenario.

Firstly, a large theater size does not mean a direct increase in ticket sales. This would be subject to a lot of external factors e.g. the quality of the screen or the play being played. It hugely depends on the equipment's involved in the theater as well. Extrinsic factors like the location where the theater is or the kind of crowd that it attracts based on its reputation would also effect the ticket sales.

The second flaw that the memorandum supports is screening of plays which have done well in larger cities. However, the success or the popularity of the play depends on how well it connects to the local audience. What has done well in other cities might not necessarily do well here. In order to support this flaw the author has to reason by providing the location of the theater and the general preferences of the people.
Thirdly, hiring a new director could initiate new processes in the existing work culture however it might not support the authors argument. The Adlib Theater company's director could be performing significantly in the past due to other factors like the company's reputation or the kind of product offering. The same might be very different in the current scenario. She may or may not be effective in increasing the fund raising contribution to Exeunt Theater Company. Thus her hiring does not solely support the theater's success.

Thus, if the flaws mentioned above would have been addressed in the argument, it could have led the reader to believe in the memorandum written by the managing director.

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Gagan an Excellent response. Crisp, neat and to the point. I would just like to make 1 suggestion, i.e. try to elaborate on the flaw and explain how it muddles the conclusion. If this elaboration is available, I am sure that this response would fetch something between 4-5. Good Job . Keep it up.