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How social networks are being used in Practice by organizations to increase Brand Recall and Brand Valuation.Discuss with reference to a case study. ( 15 Marks )

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In todays market scenario where market trends and practices are undergoing various changes,Companies have to try harder to retail their brand share and also their brand value amongst fierce competition and so comes the role played by social media.Now brand building is not done only through huge spendings on advertising but also by promoting themselves through social networks like Facebook,Twitter etc.Customers today trust each others feedback more than company's promotion.This has proved more significant for small ventures who can not spend much on brand building and fina social media a faster,cheaper and more effective way of relating to the customers.One very good example is for online marketing like futurebazaar.com,ferns & petals,fashion & you etc which have reached huge customer base in very short span of time.