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“Leading Private University in India” - Brands Academy Educational Excellence Award for ICFAI

Mr Viswanathan Anand, Mr Sudhakar Rao and Dr.S.P.Gupta.at Brands Academy Award Ceremony

ICFAI University has been awarded the Pan India Educational Excellence Award in the category of “Leading Private University in India” for Business Management, Technology and Law Courses instituted by the  Brands Academy, New Delhi.

The prestigious award was presented by Indian Chess Grandmaster and former World Chess Champion Mr Vishwanathan Anand, in a gala Award Ceremony held at Mumbai on 31st May 2014.

To receive the award Mr Sudhakar Rao, Director, Branding, ICFAI Group and Dr S P Gupta, one of the Vice Chancellors in ICFAI Group represented the Institute. While receiving the award  Mr Sudhakar Rao thanked the Brands Academy and exulted that it has been presented by non other than Grand Master Viswanathan Anand. He further said “ICFAI is one of the largest groups of Universities in India and therefore truly deserves this  recognition.”

“As you are all aware Brands Academy is the only organization in India to offer an unparalleled platform to provide recognition and exposure to the efforts of institutions, professionals and organizations in contributing towards the economic growth of the country and making the Indian youth more employable and generating employment for them” explained Mr S K Sahu, Vice President, Brands Academy.

About Brands Academy: Brands Academy is a premier brand management consultancy in India. The Portfolio of Brand Academy includes design and development of brand strategy and brand architecture, name development, market research and implementation of brand positioning and repositioning campaigns to win the hearts of different target audiences.

Educational Excellence Awards were conceptualized in the year 2010 by Brands Academy in association with renowned media partners, with the aim to felicitate people who have and are dedicating their skills and themselves in the noble cause of imparting education to the society. We recognize the deserving candidate, group or institute across the country on various parameters and from a diverse categories, and acknowledge their contribution in the growth of the education sector. The market research study was conducted by Brands Academy to select the winner in the month of March 2014. 

ICFAI Universities: ICFAI has set-up 11 Universities across India at Hyderabad (ICFAI Foundation for Higher Education, which is a Deemed University) Tripura, Dehradun, Sikkim, Meghalaya, Mizoram, Nagaland, Jharkhand, Jaipur, Himachal Pradesh (Baddi) and Raipur.

The ICFAI Universities offer various Bachelor’s and Master’s Programs in Management, Science and Technology, Law, Hospitality & Tourism Management, Information Technology and other areas.

Authorized Signatory
Sudhakar Rao
Director-Branding & Communications
Mob: 9848529385.


Review Your Previous Game Before You Play Your Next

It is quite common in professional sports that players, along with their coaches review the video tapes of their previous games, before they play their next.

Exam-preparation1 Exam-preparation2 Exam-preparation-3
In business, CEO’s review their strategies, dissect them and also do some sort of “missed opportunity” or “post facto” analysis, so that any untoward things do not recur. Students review professor’s notes on papers to get advice on the common types of errors they are prone to. What is common among all the above mentioned scenarios? No matter what you do, a major component of success is getting constant feedback and taking effective corrective or remedial action as you progress. You should allow some time for the autopsy of any prep material that you have consumed.

The reports from your autopsy will work best if you do the following:

  1. Chinks in your armour

    Create a “why I missed it” chart. Review each question and identify what went wrong. You didn’t know the correct formula or you simply misunderstood the question. Whatever be the reason, make detailed notes about the same. This will allow you to see some patterns and help you focus your studying.


The BIG Question: How to Crack A Logical Reasoning Question?

Hello and welcome back.

Logic is omnipresent. It is ubiquitous in any competitive exam or be it any standardized test. You just can’t escape any test without encountering these fiends i.e. Logical Reasoning Questions. It is nothing but daily commonsense that is tested in academic or professional settings. Nothing more than being street-smart is required to crack these questions. If you are street-smart in the true sense, these questions will just be a cake walk for you or else always follow use TCY ’s 5-step approach.

TCY’s 5-Step Approach:

  1. Read the Question first to see what to look for in the ARGUMENT vis-à-vis assumption, inference, strengthen/weaken, etc.
  2. Read the ARGUMENT with that point of view.
  3. Translate in your own words…. in English, Hindi or your own language to find out what point/conclusion the author is trying to make.
  4. Pre-phrase your answer, i.e. predict the answer before you look at the answer choices. Though this is not that simple and sometimes you are not able to find out one, but this will definitely enhance your thinking and you will have a better understanding of the given argument.
  5. Choose the answer. While doing so, use the PoE (Power of Elimination). It will be very helpful through all sections of the EXAM.                     

Assumption Questions:

There are mainly three parts of an ARGUMENT:

Conclusion:  What point is the author trying to make or the claim of the argument.

Evidence:    What evidence (if any) is there for the support of the conclusion?

Assumption:  What assumption is required to reach the conclusion of the argument?



the gap between the conclusion and the evidence. It means that if the assumption is not true, the conclusion cannot be reached.


Assumption is the bridge between the conclusion and the evidence.


You cannot reach the conclusion if the bridge is broken

Keywords for Conclusion and Evidence:

Conclusion Words Evidence Words
therefore because
thus for
so since
as a result of due to
hence as
it follows
it leads to

Here's an example:

All men are intelligent. Therefore, Harish is intelligent.


Therefore, Harish is intelligent --------- conclusion

All men are intelligent --------- evidence

What is the assumption in the argument above if BOTH the given statements are true?

Simple, Harish is a man.

The above argument may not have been true, if Harish had not been a man. Thus, this assumption has to be true for the conclusion to be reached.

So keep visiting TCYonline.com for more tips and tricks for exam preparation.

Remember, we at TCY are committed to your success.


ICFAI Group conducts N.J Yasaswy Commemoration Lectures at various IBS campuses

The NJ Yasaswy Commemoration Lectures are organized annually by The ICFAI Group in honor of Late Sri N J Yasaswy, its visionary founder. A pioneer in promoting higher education in the private sector, he was also instrumental in establishing many world class institutions and universities in India. Today the ICFAI group consists of 11 universities and 6 Business Schools across India.

The second edition of N J Yasaswy Commemoration lectures were delivered by eminent speakers from the industry and academia. A synopsis for each is mentioned below-


Location : ICFAI Business School (IBS) Hyderabad Speaker : Kavil Ramachandran,Thomas Schmidheiny Chair of Family Business and Wealth Management at Indian School of Business. Former advisor to the Government of India, World Bank and SEBI. Topic :  Institution Building: Challenges, Experiences and Learnings Date : 8th October 2013


Location :  ICFAI Business School (IBS) Pune Speaker : Anand Halve , Co-founder of Chlorophyll Brand & Communications Consultancy Ltd Topic :  Higher Education: Thought-Starters for Mind training Date : 25th October 2013


Location : ICFAI Business School(IBS)Mumbai

Speaker : Dr. F.C. Kohli,  Former Deputy Chairman, TCS Topic : Computerization  for  India- Challenges Ahead Date : 29th October 2013


Location : ICFAI Business School(IBS)Gurgaon Speaker : Mr. M S Sahoo, Secretary, The Institute of Company Secretaries of India Topic : Investor Protection in Indian Capital Market Date : 29th October 2013


Location : ICFAI Business School(IBS)Bangalore Speaker : Mr. GerdHoefner, Managing Director & CEO, Siemens Technology & Services Pvt. Ltd., Topic :  Challenges & Issues in Cross-Cultural Management Date : 31th October 2013


Location : ICFAI Business School(IBS)Ahmedabad Speaker : Dr. Mallika Sarabhai, Publisher, Activist, Writer, Actor and Communicator Topic :  Towards Success: The Path Less Taken Date : 30th October 2013
Notes to the Editor:

Late N J Yasaswy


Mr. Yasaswy built the ICFAI group started as a single institute in 1985 without governmental sop or institutional funding, in an era where government support was always the norm. Yasaswy chose to spend his full energy on the fledgling institution and over the years it grew to become a monument to what ambition can deliver. He was instrumental in building of several business schools and about a dozen universities in the developing states of India particularly in the North-East region. The ICFAI Foundation for Higher Education in Hyderabad is a pride of place among the several institutions he started and was close to his heart. He stood for professional management, excellence in the quality of education offered in the Icfai Institutions, and absolute discipline.His vision will continue to guide ICFAI forever.

Authorized Signatory SudhakarRao Director-Branding & Communications Mob: 09848529385.


Bring out the Milkha in you!

Actually, one makes oneself a Milkha – one step at a time.

Does one climb a mountain by just looking at it?


Mountain climbing is not an event. It is a process. The process starts with sizing up the mountain; sizing up the odds; sizing up one’s potential; sizing up the chinks in one’s armour and so on. A climber – any climber – has to pass through the same process.

What made Milkha Singh the legend that he is?Milkha Singh

  • The inborn talent that he had? To a small extent, yes.
  • The hard work that he put in? Again, to an extent, yes.
  • The opportunities that he got? Opportunity knocks at every door – at least once in a lifetime; only, we don’t recognise it.

Milkha must have had all of these. But these surely did not - and could not - turn him into a flying Sikh.

Milkha was a true champion. To be one, first of all, he put himself on the path to become a champion. He always had in mind

  • where he stood (his personal record),
  • where he needed to go (the national/international marks),
  • what his core strengths and weaknesses were &
  • what all the things he needed to set in order, and how .

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