TCY:The making of the largest education enterprise
Posted by TCYonline.com on August 8, 2008
NEW DELHI, Aug-8 – Success today is a way of life and the habit at Top Careers & You (TCY). Hitherto a non-entity in a decade ago, this multi-crore education company is now in a big league, rubbing shoulders with the top education companies.
Its online initiative, TCYonline.com is India’s largest teacher-student platform with over 1.55 lakh online registered students and teachers. Over 1100 students and close to 100 teachers are joining the website www.tcyonline.com daily. No mean achievement by any standard.
Call it a ‘disruption’ or ‘revolution’ in e-publishing, TCY achieved this feat firing all cylinders, all these years. Be it test preparation or supplemental education, the company has made a mark for itself through tri-modes – online platform, classroom teaching and e-tutoring.
With TCYonline.com publishing equivalent of a book a day, the company chief, Mr. Kamal Wadhera, does not see any reason why students would buy books for competitive exams in future when it would jack up its capacity to six books a day and the content is free for the students.
After having ‘shaken’ the Indian and the North American education sector, TCYonline.com is now surging ahead and setting its sights on the Mid-East and Far East markets. At the same time it never ever forgets to raise its own bar – benchmarking itself against the best in the industry. No wonder, the company is the envy of many of its competitors today.
The real turning point in the company success story came with the launch of its flagship, teacher-student platform, about a year back in India and just over a month in the US. Chances are the platform would be able to register over 10 million students and teachers during the next five years.
The good thing is while scores of teachers are making handsome money monthly, students are learning free through the platform. It may be noted that thousands of free tests for various exams ranging from CBSE to MBA are available on the website.
“Authors are paid, students get it free and we get paid through endorsements. If we go by the current trend, the company will have US $60 million in its kitty during the next five years,” says the confident CEO.
All this has been possible through extreme form of ‘customization’ for students and ‘democratization’ of the platform for teachers and students. Handsome royalties to teachers have played a very vital role in the company’s success story.
Built on the foundations of strong work ethics and exemplary work-culture, TCYonline.com takes pride in being the leaders in online testing and publishing today.
Drifting away from the conventional book publishing industry, today over 5000 teachers have expressed their interest in the platform. Not only that, over 600 of them have already started posting their tests on the website and almost 150 teachers have started making handsome royalty. The totally transparent royalty system has been the bedrock of the teacher-student platform today.
Strong franchising network has always been the backbone and a strong driving force for the company. Banking on its 40-odd franchises spread all over Northern India and Jammu & Kashmir, TCYonline.com today is going from strength to strength. The company plans to open 100 franchise-centres by the end of this year in India.
The Fixed Royalty Model for franchisees has proved a boon for the company. Clearly a win-win situation for the franchisees, no wonder a majority of them is a happy lot and laughing all the way to the bank.
It would be encouraging to note for the would-be TCY franchisees that most of the current ‘partners in progress’ of the company are proud owners of multiple centres today. Not only that, it would be training more than 14,000 students in its classrooms this year.
Since the last three years, TCYonline.com has been engaged in one-on-one Math live tutoring K-12 students in North America. The company already has an experience of tutoring over 1500 students. It is firm on enrolling new 100 affiliates in the US by June next.
After having meticulously planned its business model and executing it to near-perfection, the company hopes that these would strengthen one another as these have perfect synergies with each other. TCYonline.com has very ambitious plans for the future. It has a big disruption in its DNA.
In the near future, the internet-based testing tools being launched by the company would change the very definition of testing, benchmarking and analytics in India and abroad.
